The spread of COVID-19 pandemic will not be ended anytime soon. Malaysia has announced a Movement Control Order (MCO) on 18th March 2020 and extended until 12th May 2020. Social distancing during COVID-19 pandemic is encouraged. No doubt, this period has impacted a lot of businesses and the market's economy. Your client or customer started to hold back in spending.
Now, it is time to change or rethink your business strategies to suit the current landscape. Business owners started to change their business strategies by changing most of the sales activities through websites. Now Webinar is a popular business strategy for you to approach your clients or customers during MCO.
What is a Webinar?
Webinar is an activity like training, lectures, workshops ,or seminars conducted online. Webinar name comes from ‘’Web’’ and ‘’Seminar’’. It is called an online seminar or e-learning. A key feature of a webinar is interactive elements. It has the ability for a presenter to give, receive and discuss information in real-time.
What are the advantages of Webinar?
It can be held without any restrictions on places or the number of sessions.
Low cost and high effectiveness
Expand opportunities for your customer development
Can participate from anywhere such as home or office at anytime
Can be rescheduled to generate real-time distribution and recording distribution
No need travel to the venue
No travel time or transportation cost
Engage your audience and build trust
Engage Webinar With Your Audience
The difference between social media marketing and webinar is interaction ability. Social media posts are static and just could deliver a one-way message to your audience. But live webinars could promise a value and deliver two-way communications with your audiences. Webinar could bring out above traditional marketing tactics, and its value is much more unique.
Webinar is a marketing tool. A lot of companies started to use webinar videos as marketing planning and marketing attraction in webinar videos. Chat analysis and questionnaire analysis will be performed during the online seminar. On the other hand, marketing video content can be uploaded so that your audiences would have no barriers to watch or rewind webinar videos anytime, anywhere from any device.
Generate New Leads
Webinars that pertain to topics relevant to your audiences’ business are a great way to generate high-quality new leads.
The people who see your advertised webinar will likely venture to your landing page and engage with your form by registering for the event. These are the people who are telling you that they are interested in your webinar content.
Are you ready to tune in?
Never too late to learn and make changes in your business strategies, especially during these challenging situations.